Wednesday, April 30, 2008

A big hat makes me a chef...right?

The Professional Web Designer

We're often approached by clients who have ran across someone who sold them a bill of goods and left them with a less than perfect web solution. Just as a big hat doesn't make you a chef, just because a person says they are a web designer doesn't mean they are a professional one.

What makes a professional web designer is their ability to listen to the client and suggest the right business solution. Even though that solution may not be something the "Designer" does. A true professional should tell you what you need and not just what you want to hear. Most clients don't know their meta tag from their link exchange, but it's your web designer who should.

It does Studio490 no good to design and develop a web solution that never exceeds its clients business expectations. That simply makes a unhappy customer and they don't return.

The Client

Just as it's important to hire a professional web designer, we believe it's important for the client to know what they are asking for. If they don't, then be open to feedback from that professional. Know when you're asking for a Lexus on a Yugo budget.

Spend some time learning what you will need to ask for before you find someone to provide that service. Look for a professional who has references, testimonials and samples. Ask about qualifications and how they do business. A professional will be more than happy to talk about their company.

Know what's included and what is not in the scope of the project. Project Creep is very common in web development and it's best to define what the cost will cover.

A committed web professional and a educated professional client is a winning combination. You can see our references to see.

Tj Todd
CEO / Creative Director


Thursday, April 24, 2008

What is Graphic Design?

I never thought of Design as such a cryptic service until a couple of people asked me, what I did for a living. When I told them the three services I provide Graphic Design, Web Development and Marketeer. A couple of them would say, "Design? like Business Cards?" or "Design, like creative stuff?"

It was then I chose to write about some products and which areas they fall in.

First Up.... LOGO Develpment

This is one of the most overlooked things a company forgets about when it starts to build it's Brand. Brand? I know, we'll get to that later. Let's stay on point with the LOGO.

Your logo is the mark or image that everyone will associate with you and your company. The Golden Arches, the Swoosh, the Apple just to name a few are logos that company have developed to brand their company.

Most people are in such a hurry to get a brochure or a sales slick they forget that their logo needs some work. Just because you spent 2 hours in MS Word making text Dark Blue, doesn't mean you've captured the essence of your company with a mark. A logo is powerful when it conveys what your company is or what it does.

This is where Studio490 comes in play. We interview our clients to be sure they logo is doing the right thing for them. Just like a big hat doesn't make you a chef, MS Word might not make you a designer either. Let us help you establish a Logo that can communicate your company effectively.

Next up....Collaterals