Tuesday, November 18, 2008

Does our talk match our walk?

The great thing about dealing with people is that we have an opportunity to prove ourselves to them. This is one of the most powerful aspects of our business. We're consumers ourselves and have had our fair share of bad customer service. In our staff meetings we talk about creating that "Raving Fan". What would it take to make that client want to tell someone about you?

Great price?
Customer Service?

Dare I say, all of the the above and more. Oh sure there are people out there who could sell ice to an Eskimo, but that doesn't last for long and rarely creates a repeat client. Studio490 doesn't do "One and Dones". That means, that even if a client only has a single project, our services should be of such superior quality, that when they need someone again they call us.

In light of all the so called Truth we've heard over the last several months, we felt compelled to tell you that there is a company out there that stands on it's values. That is built on it's integrity and is driven by it's Character. Studio490 is that company.

Tuesday, July 29, 2008

Tradeshow booth development

We've all been there, you spend weeks working on the design with the input from others trying to meet a deadline. You finally get all the chefs in the same kitchen and they agree. You send the final file to the printer.

Times passes....

You get your trade show graphic and it's perfect. To be sure the size is right, you set up the table top in the conference room and put up your new trade show booth in all it's glory. Someone walks in (or you invite them to see the beauty) and they say, "hey, I thought we stopped using that vendor?"

Change is the only constant and while that is good for printing companies, it's not good for those of us who want some closure. So, I've developed a process which I call "Supportive Panels". I design my trade show booth to allow me to use or not use these panels. They are usually designed on a 11 x 17 inch panel which is then printed out in color and mounted on foam core. We simply attach them to the trade show booth graphic to address specific trade show events.

When the supportive panel is not needed, it is removed and the message underneath is used. We also use these on easels to put on the table next to the main graphic.

11 x 17 work well because they are a cost friendly size. 1 panel usually cost about 14.00

Tj Todd